Why apple products are so expensive?

Apple released the iPhone 7 in 2016, with a price tag of 28000 rs. Four years later, the iPhone 12 was released, with a price tag of up to 65000 rs. These items generate a sizable profit for Apple. As a result, the apple was the first trillion-dollar company in the United States. This company's market capitalization exceeds Switzerland's GDP.

But have you ever wondered why apple products are so costly?

Apple has always placed a focus on innovation, ease of use, and product quality. As a result, customers are more likely to purchase their product.

Apple develops its own operating systems to run on its devices, including macOS for Mac personal computers, iOS for its iPhone, iPad, and iPod Touch smartphones and tablets, watchOS for its Apple Watch smartwatches, and tvOS for it's Apple TV digital media player.

They keep their product basic, with a cool final touch and great features, and invest more in technology and design. Apple pulls a fast trick on you by not allowing you to add a memory card, effectively forcing you to pay more for more memory. When a customer uses an Apple product, he will indeed purchase another Apple product, such as an iMac, MacBook, and so on, because when he uses that system, he cannot run files, images, or accounts in other operating systems, such as Android or Microsoft. This strategy contributes significantly to revenue generation.

Apple also believes in making commercials clear, which means not providing specific product details. It does clear and effective advertising. Apple's product marketing advertisements earned widespread critical acclaim. Apple employs an exclusive marketing strategy. They create their stores in prime locations and make them look amazing, tidy, and beautiful so that customers will love them. They even invest more money on ads than we do as customers. As a result, they have become a well-known brand.  

Yes, it produces a large amount of profit and the product price is high, but they still uphold their standard of quality by making it superior to others. Speed, best camera quality, and many other features like best security system in their product are constantly updated. For an example, People only buy MacBooks to make their videos because they render faster than any other computer brand. Nowadays, the apple logo is a luxurious symbol in itself. Everyone nowadays buys it as a luxury toy that provides pleasure.